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Google Shopping Management Services

We Build, Clean and Optimise your Product Feed for Maximum Reach

We regularly perform in-depth analysis to optimise spend and deliver the maximum ROI

We build custom campaign structures to reflect the needs and goals of your business


Our in-house experts will build a campaign structure to fit with your business objectives and perform daily bid updates to optimise the cost per sale on an individual product basis.

Our fully managed service is designed for both small to large companies who in competitive markets and require a campaign structure to ensure a balance of maximising profits whilst gain a high-level of reach to drive revenue.

The success of any shopping campaign begins with ensuring what you are displaying to potential customers is concise and accurate. We take either your existing merchant or product feed, clean and then optimise the content to deliver a feed that will gain maximum reach in Google, as well as other marketplaces, to create a seamless customer journey.

Service Features

We aim to understand your business, market and competitors so we can advise and support you to succeed within Google Shopping.



Taking an import of products using an existing feed, we will map all product data to appropriate feed attributes including Google Categories.


Continued product feed optimisation with regular auditing and error checking. Unlimited product imports & daily feed submissions.


Performing weekly category, brand & product-level bid management of CPCs to deliver the agreed ROAS targets.


Google Shopping Campaign creation and Promotion Management to fit with business objectives.


On-going analysis and optimisation of keywords, device, location and day-parting to improve performance.


Monthly reporting of campaigns objectives, product performance and actions taken.

Why choose us to help you sell on Google Shopping?

Every decision we make is made with Return On Investment (ROI) in mind. Working in a strategic partnership with you means we are able to make your business better through marketing, while never losing sight of the things that matter to you and your business success.

No need to train or recruit in-house. You have access to experts with over 14 years’ experience in SEM who take care of everything

Generate direct customer sales that you can build relationships with to help grow and take your business to the next level

All media spend is accountable down to a product-level. Every product is analysed to identify waste and to take action

Custom built campaign structure to reflect the needs and goals of your business

In-depth analysis of traffic in order to continually optimise spend and achieve and delivery the maximum ROI

Receive monthly reporting updates of actions taken and performance results of every campaign and product


What we did...

Duplay have been successfully gaining a lot of prominence in Organic search ranking over the last 12 months, but was finding the cost of Google Shopping too high to maintain an acceptable cost per sale.

We have helped Duplay to significantly reduce costs while growing traffic and revenue from Google Shopping, in-line with other marketing actives.

“We always knew we needed to be seen on AdWords to complement our natural rankings but could never make it pay, We took a gamble and had CCP run it for us and we quickly saw instant results and looking forward to continuing the partnership.”

– Liam White, Operations Director - Duplay


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