Google Shopping ads are growing in importance for online retailers, according to major independent reporting.
Merkle Inc released their quarterly Digital Marketing Report for Q4 2018. Merkle specialise in big data analysis in the digital marketing world, and their quarterly reports are eagerly awaited in the industry.
Among the highlights of the latest Merkle report:
- Google Shopping has had its fastest growth rate in three years
- Google Shopping now has a record 63% click share for retailers
- Mobile impressions for Google Shopping have doubled against the same period in 2017
What Does This Mean?
The eCommerce market is growing, but the importance of traditional search ads to retailers is falling – and Google Shopping is stepping into the gap. Not only that, but as we reported at the start of the month, Amazon isn’t expecting strong retail growth. So, Google Shopping’s share of the market is growing – and the market is growing, too.
It’s easy to look at this news and take away from it ‘we need to put more money into Google Shopping campaigns’. But more money alone may not be the answer.
Managing Your Shopping Campaigns
Did you know that if you’re managing your campaign through Google Shopping Europe, up to 20% of your bid costs goes to their fees?
Many of their customers don’t realise. And most of GSE’s customers never knew they had a choice.
Using an alternative CSS is the first step toward making the most of your Google Shopping campaign. Our own CSS is absolutely free to use – no monthly costs, no hidden fees, no percentage of spend.
But do you have both the spare time and the expertise to manage your account effectively? Can you keep up to date with a changing field?
In eCommerce, you’re not just competing against local alternatives. You’re up against every other firm who deliver to your markets. And if your Google Shopping account isn’t being carefully managed, you’re not standing still – you’re losing ground.
Cloud Seller Pro can provide a fully managed service for Google Shopping as well as other online marketing channels. We’ll even handle directed, dynamic remarketing to capitalise on ‘the ones that got away’.
But don’t take our word for it – put us to the test. You’ll rest easy with experts managing your campaign. And you’ll have more time free to focus on your business.