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Strategy

Amazon Sellers to Take Advantage of New Referral Fees

Many of these packages may cost Amazon Sellers less to sell under new reduced referral fees.

Following a successful trial in American markets this February, Amazon is reducing referral fees for multiple product categories in the UK and the EU. Amazon’s share of retail is huge – over £4 in every £100 spent in the UK is spent on Amazon. Only four companies beat that; Sainsbury’s, Tesco’s, Asda and Morrisons. Outside…

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Customer Retention Strategies that Will Boost Your Revenue

Do you have the customer retention strategies in place to really grow?

So, you’ve taken time refining your web store and reducing your customer drop-off rate. You’ve got an automatic emailer configured to catch customers who do abandon their carts. Your products are listed on Google Shopping and you have a team monitoring your feed and optimising it for best results. Your product listings have been tweaked…

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The Importance of a Good Mobile Content Marketing Strategy

You know the score by now. At least a hundred (or more) articles have told you—mobile is where it’s at right now. Who isn’t glued to their smartphone? They’ve overtaken laptops as the device of choice and we’re spending twice as long on them – now 65 percent of digital media time. (source:http://marketingland.com/wp-content/ml-loads/2016/04/Screen-Shot-2016-04-03-at-7.29.01-AM.png) 65% of…

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