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Paid Media

Now is the Time: Valentine’s Day & Paid Ad Campaigns

he Price of Romance: Paid Ad campaigns built around Valentine's Day are about to go into high gear. Are you ready to compete?

With less than three weeks to go before Valentine’s Day, we’re approaching the perfect point to launch your romance-driven paid search campaign. February often sees an increase in Amazon Sponsored Ads and Google Shopping advertising budgets for just that reason – browsers are more likely than ever to convert to customers, so your potential return…

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Using Google AdWords to Secure More Sales

Google’s dominance of the UK search engine landscape continues, with figures published in January indicating that the search engine currently has more than 85% of the market share. With online sales growing year on year, it’s never been clearer that UK retailers need to maximise positioning within Google’s search results, in order to drive sales.…

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