Just how much can customer reviews boost Google Shopping performance?

Showing customer reviews on your Google Shopping listings is a proven way to increase the number of clicks from search users. It can also improve your conversion rate. Building up your ‘trust factor’ has a key part to play in eCommerce returns – and showing review ratings is a great way to do it. Hooking…

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Carefully designed Google Shopping campaign structures will bring in high volumes of clicks for a low cost per click.

In the fourth and final part of our Complete Guide to Google Shopping, we take you through building your campaign, handling bid management, and how to make promotions, reviews, and more work for you. Campaign Structure Google Shopping campaigns can be extremely flexible in how you set them up, but the trade-off is that they’ll…

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The third instalment in our Complete Guide to Google Shopping will take you through optimising your product feeds, identifying poorly-performing products, and more. Making sure Google Shopping receives your product feed with properly optimised information can be the difference between being lost in the shuffle and becoming a major player. Search Terms & Google Shopping…

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Google Shopping changes how it handles GTINs and other unique product identifiers.

While we’re in the middle of our complete guide to Google Shopping, it’s clear that releasing it instalments was the right choice – as announcements from Google mean that an upcoming instalment would need to be changed. Not only that, but those of you who read the original version of part two might notice a…

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Don't let inaccurate data prevent you from making the most out of Google Analytics referrals reports.

Your Google Analytics is one of the best tools you have for improving your eCommerce performance. Among many other things, it can: Identify which promotional campaigns are bringing in the most customers. Track the sources of visitors coming in from other routes. Pinpoint which pages cause visitors to lose interest. Identify other ‘pain points’ in…

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Sell your inventory faster by setting up Google Shopping for your eCommerce site.

Last week we took a close look at Google Shopping, its history, its future, and why you should use Google Shopping to sell online. That was just the first part of our complete guide to Google Shopping. In this instalment, we’ll cover how to set up and link Google service accounts for Google Ads, Google…

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Why use Google Shopping? A guide to marketing your products online.

Google doesn’t release the exact number, but is willing to tell us that over two trillion searches are made every year. That means somewhere around 5.5 billion searches per day, or about four million searches per minute. Retail ecommerce is growing steadily. It’s estimated that annual global ecommerce sales will top $4.5 trillion by 2021.…

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Sainsbury's Deliveroo Partnership clashes with Amazon

Internal and external disruptions and problems for major brands mark most of this week’s biggest eCommerce headlines. What might you need to know to make the right business moves in the rest of Q3 2019? Sainsburys and Amazon in Deliveroo Tug of War eBay getting into the Fulfilment Industry Google Shopping Overhaul Officially Launches Amazon…

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ID: A laptop displaying the Cloud Seller Pro site with Google Premier Partner badge on the centre of the screen.

Newly Launched Cloud Seller Pro Service Earns Google’s Top Recognition Cloud Seller Pro, the Lancaster-based eCommerce marketing brand, is now listed as a Google Premier Partner. This level of Google Partnership is reached only through sustained achievement – Premier Partners must be successful and have a high level of knowledge throughout their teams, which Cloud…

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Cloud Seller Pro were awarded Google Technical Partner status within a week of their invitation to the Google Partners EMEA Growth Summit in London. These summits are part assessment, part opportunity to learn, and invitations are available only to businesses which have caught Google’s eye. During the summit, Cloud Seller Pro’s Head of Operations, Simon…

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