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Ecommerce

Fake Amazon Reviews Continue: A Closer Look

These headphones had a great rating, but I can't hear anything; the problem with fake Amazon reviews.

Fake Amazon reviews. Just how big a problem are they for Amazon sellers? Earlier this month we looked at Amazon’s practice of review bundling and how it’s unfortunately allowed low-value products to benefit from reviews of high-quality equivalents. A lot of the information we used came from Which? magazine’s investigation. Which? has released a new…

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Weekly eCommerce News Round-Up: 6-12 April 2019

Amazon Seller Central Additions, Google Offer Drop Alerts, and more

Welcome to the first in a new series of weekly news blogs looking at recent developments in the eCommerce world. Today: Amazon Sellers gain more control over how they add and market products Amazon Seller Central reduces referral rates across many categories Offer Drop Alerts now fully live for Google Shopping users Microsoft & Squarespace…

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Amazon Sellers to Take Advantage of New Referral Fees

Many of these packages may cost Amazon Sellers less to sell under new reduced referral fees.

Following a successful trial in American markets this February, Amazon is reducing referral fees for multiple product categories in the UK and the EU. Amazon’s share of retail is huge – over £4 in every £100 spent in the UK is spent on Amazon. Only four companies beat that; Sainsbury’s, Tesco’s, Asda and Morrisons. Outside…

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Amazon Review Bundling Leads to Outcry

Are Amazon reviews as trustworthy as they should be? As fake reviews are being produced at scale, it seems like there are issues to watch for.

The Amazon Which? Hunt UK consumer rights magazine Which? has turned its attention to customer reviews on Amazon and how they affect sales. We recently looked at how the retail giant is taking on counterfeit products, but reporting from multiple sources indicates that review manipulation may be just as big a problem – and some…

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Google to Help UK High Streets Develop Digital Channels

Can the Google Digital Garage help UK high streets with digital development?

Google’s external training organisation, the Google Digital Garage, is returning to the UK in may to help high street retailers learn the skills they may need to evolve. Hot on the heels of recent concern for the future of the high street, they’re working with the Federation of Small Businesses (FSB) and the Department for…

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New from Google Shopping: Comparison Listing Ads

The new Comparison Listing Ads (CLA) service from Google Shopping signals a potential change in PPC eCommerce advertising. What do you need to know?

Google have unveiled a new option for Google Shopping users in the CSS Program – sites offering Comparison Shopping Services in Europe. Comparison Listing Ads will allow these sites to create full product listing pages on their own website and advertise them through a second carousel on general search pages. These pages will list every…

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Customer Retention Strategies that Will Boost Your Revenue

Do you have the customer retention strategies in place to really grow?

So, you’ve taken time refining your web store and reducing your customer drop-off rate. You’ve got an automatic emailer configured to catch customers who do abandon their carts. Your products are listed on Google Shopping and you have a team monitoring your feed and optimising it for best results. Your product listings have been tweaked…

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The Full Story: Amazon’s “Vendor Purge”

The Amazon Vendor Purge has counterfeiting and profit margins at its core, but what's the bottom line for you?

Two weeks ago, Amazon stopped buying from its Vendors. The change was abrupt and had no warning – one day, the weekly purchase order just wasn’t there for tens of thousands of Vendors. A week later, many of these Vendors were reinstated. However, not only did some not return, but Amazon has pushed those who…

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AmazonWatch: CRaP Product Policy Changes

CRaP products cut down on profits even for Amazon. Don't fall down the same trap.

Over the past week, Amazon has been addressing everything from Amazon Vendors to Fulfilment by Amazon. There seems to be a common thread, though – CRaP products. CRaP is internal Amazon jargon. It stands for Can’t Realise a Profit. CRaP products are items they recognise the demand for, but which they can’t produce a good…

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State of the Art in UK Retail 2019

A new Royal Mail study shows online retail is only growing more important to UK businesses

Three quarters of all UK SMEs have a dedicated ecommerce site of their own, according to a new study conducted by the Royal Mail. But only 47% of online retailers also sell in brick-and-mortar stores. It looks clear that we’ve reached the tipping point where online sales are now more important than those through a…

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