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Adwords

Google Shopping Growing Strongly

eCommerce is growing, and Google Shopping is taking a bigger share of the growing market.

Google Shopping ads are growing in importance for online retailers, according to major independent reporting. Merkle Inc released their quarterly Digital Marketing Report for Q4 2018. Merkle specialise in big data analysis in the digital marketing world, and their quarterly reports are eagerly awaited in the industry. Among the highlights of the latest Merkle report:…

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Now is the Time: Valentine’s Day & Paid Ad Campaigns

he Price of Romance: Paid Ad campaigns built around Valentine's Day are about to go into high gear. Are you ready to compete?

With less than three weeks to go before Valentine’s Day, we’re approaching the perfect point to launch your romance-driven paid search campaign. February often sees an increase in Amazon Sponsored Ads and Google Shopping advertising budgets for just that reason – browsers are more likely than ever to convert to customers, so your potential return…

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What is Ad-words Quality Score and How can you improve it?

Most people are aware of quality score being attributed to keywords, which is a determining factor in ad positioning and in how much you pay per click (CPC). For keywords, quality score is ranked between 1 and 10 and you want the score as high as possible, anything over 6 is good. However, quality score…

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