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Adwords

Cloud Seller Pro Now a Google Technical Partner

Cloud Seller Pro were awarded Google Technical Partner status within a week of their invitation to the Google Partners EMEA Growth Summit in London. These summits are part assessment, part opportunity to learn, and invitations are available only to businesses which have caught Google’s eye. During the summit, Cloud Seller Pro’s Head of Operations, Simon…

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Cloud Seller Pro Visits Google Academy London

The Google Partners Growth Summit is on in London, and Cloud Seller Pro is in attendance! It’s a big honour to be invited to the summit. Not only that, it’s an incredible opportunity for learning. The Academy itself is decorated in Google’s trademark whimsical style, as you can see – but the atmosphere is amazing.…

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Weekly eCommerce News Round-Up – 11-17 May 2019

Amazon Magento Storefront Launches, Zavvi Blunders & More

The big headlines in eCommerce this week include: Magento Launches Magento Commerce Branded Stores for Amazon eBay Push Marketing Initiative ‘Offers to Baskets’, Coming This Year New Google Grow My Store Tool Zavvi Accidentally Invites Thousands of ‘Winners’ to Champions League Final Is eBay About to Launch a Cryptocurrency? Amazon Set to Invest in Deliveroo…

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Google Shopping Expands with Major Announcements

Buying directly through Google apps will become more common as Google Shopping expands.

Google has made a series of major announcements about Google Shopping lately. All of them seem designed to create a stronger experience with more options for businesses to reach their markets as Google Shopping expands. Soon, your Shopping feed will be able to run ads on YouTube and Google Discover. Both Product and Showcase Shopping…

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Weekly eCommerce News Round-Up: 20-26 April 2019

BuzzFeed News Publishes Major Amazon Scammer Investigation After the revelations from Which? magazine and the BBC, the latest investigative reporters to unveil more about the seamier side of Amazon scammers are at BuzzFeed News. What’s in this report that wasn’t in the others? More of the scammers’ point of view. BuzzFeed has researched the shadow…

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Weekly eCommerce News Round-Up: 6-12 April 2019

Amazon Seller Central Additions, Google Offer Drop Alerts, and more

Welcome to the first in a new series of weekly news blogs looking at recent developments in the eCommerce world. Today: Amazon Sellers gain more control over how they add and market products Amazon Seller Central reduces referral rates across many categories Offer Drop Alerts now fully live for Google Shopping users Microsoft & Squarespace…

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New from Google Shopping: Comparison Listing Ads

The new Comparison Listing Ads (CLA) service from Google Shopping signals a potential change in PPC eCommerce advertising. What do you need to know?

Google have unveiled a new option for Google Shopping users in the CSS Program – sites offering Comparison Shopping Services in Europe. Comparison Listing Ads will allow these sites to create full product listing pages on their own website and advertise them through a second carousel on general search pages. These pages will list every…

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Google Shopping Growing Strongly

eCommerce is growing, and Google Shopping is taking a bigger share of the growing market.

Google Shopping ads are growing in importance for online retailers, according to major independent reporting. Merkle Inc released their quarterly Digital Marketing Report for Q4 2018. Merkle specialise in big data analysis in the digital marketing world, and their quarterly reports are eagerly awaited in the industry. Among the highlights of the latest Merkle report:…

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Now is the Time: Valentine’s Day & Paid Ad Campaigns

he Price of Romance: Paid Ad campaigns built around Valentine's Day are about to go into high gear. Are you ready to compete?

With less than three weeks to go before Valentine’s Day, we’re approaching the perfect point to launch your romance-driven paid search campaign. February often sees an increase in Amazon Sponsored Ads and Google Shopping advertising budgets for just that reason – browsers are more likely than ever to convert to customers, so your potential return…

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What is Ad-words Quality Score and How can you improve it?

Most people are aware of quality score being attributed to keywords, which is a determining factor in ad positioning and in how much you pay per click (CPC). For keywords, quality score is ranked between 1 and 10 and you want the score as high as possible, anything over 6 is good. However, quality score…

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