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Cloud Seller Pro Blog

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Is a stand in the Amazon Shopping 'Mall' right for your business?

Virtual Shop Space: The Amazon Shopping ‘Mall’

They say history is full of cycles. Retail history certainly is. Back in the 1990s, there was much debate about whether a store should stay on the high street or move to a shopping centre out of town. Both options had their benefits; the high streets were established and saw hundreds of visitors every day.…
The new StyleSnap App from Amazon makes image search fashion shopping simple.

Weekly eCommerce News Round-Up: 1-7 June 2019

This week, the biggest eCommerce news is all underlining trends for the future – so be prepared, both as a retailer and as an online customer. In our news roundup this week: Amazon Dominate Google in UK Shopping Inspiration StyleSnap Goes Live on Amazon App Prime Air Drone Officially Places Amazon in Drone Delivery Race…
Why does your business need an Amazon consultant?

Why Use an Amazon Consultant?

Boost sales, reduce ad spend – whatever your goal, an Amazon consultant may be the smarter way to achieve it. So how do you choose? Getting a strong return from your Amazon Seller account takes both time and skill. Amazon consultants already have the skill. Not only that, but their time isn’t time you would…
Amazon Business Lands Major Public Sector Deal

Weekly eCommerce News Round-Up: 25-31 May 2019

In the news this week: Amazon Echo Show 5 May Change the Game Amazon Cuts Back Further on Smaller Vendors £400 Million Public Sector Deal with Amazon Launches Uber Gets into Drone Delivery Game IKEA’s New Virtual Reality App Set for Launch Amazon Echo Show 5 May Change the Game Another incarnation of Amazon Echo…

Cloud Seller Pro Now a Google Technical Partner

Cloud Seller Pro were awarded Google Technical Partner status within a week of their invitation to the Google Partners EMEA Growth Summit in London. These summits are part assessment, part opportunity to learn, and invitations are available only to businesses which have caught Google’s eye. During the summit, Cloud Seller Pro’s Head of Operations, Simon…
Ford Investigates delivery robots, eBay & PayPal prepare for the end of divorce agreement, and more

Weekly eCommerce News Round-Up: 18-24 May 2019

This week, the stories we’re looking at include: PayPal Lays Plans for Expansion Once eBay Divorce is Over eBay Managed Payments Increases Fees Royal Mail Brings Back Second Daily Delivery Louis Vuitton Uses Blockchain to Fight Counterfeiting Ford’s Plans for “Last 50 Feet” Delivery Automation PayPal Lays Plans for Expansion Once eBay Divorce is Over…

Cloud Seller Pro Visits Google Academy London

The Google Partners Growth Summit is on in London, and Cloud Seller Pro is in attendance! It’s a big honour to be invited to the summit. Not only that, it’s an incredible opportunity for learning. The Academy itself is decorated in Google’s trademark whimsical style, as you can see – but the atmosphere is amazing.…
Amazon Magento Storefront Launches, Zavvi Blunders & More

Weekly eCommerce News Round-Up – 11-17 May 2019

The big headlines in eCommerce this week include: Magento Launches Magento Commerce Branded Stores for Amazon eBay Push Marketing Initiative ‘Offers to Baskets’, Coming This Year New Google Grow My Store Tool Zavvi Accidentally Invites Thousands of ‘Winners’ to Champions League Final Is eBay About to Launch a Cryptocurrency? Amazon Set to Invest in Deliveroo…
Buying directly through Google apps will become more common as Google Shopping expands.

Google Shopping Expands with Major Announcements

Google has made a series of major announcements about Google Shopping lately. All of them seem designed to create a stronger experience with more options for businesses to reach their markets as Google Shopping expands. Soon, your Shopping feed will be able to run ads on YouTube and Google Discover. Both Product and Showcase Shopping…
Over 100 Amazon Sellers were hacked in 2018, losing sales revenue and more. What can you do to protect yourself?

AmazonWatch: Hacking Fraud Revealed

Between May and October last year, around 100 Amazon sellers lost money due to a widespread hacking operation. The news broke late last week when Bloomberg reported on a document filed with UK courts last November. The filing has only just been made public. Inside the Amazon Hack Beginning on May 16th, 2018, hackers diverted…
New Amazon shipping regions surcharges make sure remote UK residents get their orders.

Weekly eCommerce News Round-Up: 4-10 May 2019

In the news this week: Etsy prepares push to compete with bigger marketplaces YouTube to introduce shoppable videos Amazon UK introduces ‘Shipping Region Surcharges’ Hasbro & eBay confirm compensation for Magic mess-up eBay UK reaches 25 million visitors per month eBay moves into UK high streets Etsy Prepares Push to Compete with Larger Marketplaces Etsy’s…
The Facebook group of social media apps push in-app marketplaces

Weekly eCommerce News Round-Up: 27 April – 3 May 2019

Zalando Customer Reach Skyrockets Over Q1 2019 Facebook Group Pushes to Compete with Amazon on Sales Amazon Set Up New UK Fulfilment Centre DPD Goes Environmentally Conscious with eBike Delivery Argos AR App: The Shape of Things to Come Zalando Customer Reach Skyrockets Over Q1 Many customers hadn’t heard of German fashion marketplace Zalando until…

Weekly eCommerce News Round-Up: 20-26 April 2019

BuzzFeed News Publishes Major Amazon Scammer Investigation After the revelations from Which? magazine and the BBC, the latest investigative reporters to unveil more about the seamier side of Amazon scammers are at BuzzFeed News. What’s in this report that wasn’t in the others? More of the scammers’ point of view. BuzzFeed has researched the shadow…
Is blockchain best for business?

Why Your Business Might Want to Keep an Eye on Blockchain

For many people, ‘blockchain’ is just another cryptocurrency word like ‘Bitcoin’, ‘hodlgang’, and the rest. But blockchain is potentially a lot more than the technology behind Bitcoin. So, what could it mean for your business? What is Blockchain? The basics of blockchain technology: it’s a piece of software which encrypts the history of that software’s…
Amazon's Own Brands are receiving less of a marketing push. But why?

Weekly eCommerce News Round-Up: 13-19 April 2019

Today in the round-up: Amazon Cuts Promotion for Own Brands Changes in ‘Refund Culture’; PayPal Change Terms In-App Shopping Comes to Instagram Probe into Online Reviews Google Launches ‘Cloud for Retail’ Amazon Out of China Own Brand Promotion Reduced on Amazon Amazon Basics. Amazon Essentials. Amazon Fresh. Wickedly Prime. Amazon Elements. Believe it or not,…
These headphones had a great rating, but I can't hear anything; the problem with fake Amazon reviews.

Fake Amazon Reviews Continue: A Closer Look

Fake Amazon reviews. Just how big a problem are they for Amazon sellers? Earlier this month we looked at Amazon’s practice of review bundling and how it’s unfortunately allowed low-value products to benefit from reviews of high-quality equivalents. A lot of the information we used came from Which? magazine’s investigation. Which? has released a new…
Amazon Seller Central Additions, Google Offer Drop Alerts, and more

Weekly eCommerce News Round-Up: 6-12 April 2019

Welcome to the first in a new series of weekly news blogs looking at recent developments in the eCommerce world. Today: Amazon Sellers gain more control over how they add and market products Amazon Seller Central reduces referral rates across many categories Offer Drop Alerts now fully live for Google Shopping users Microsoft & Squarespace…
Many of these packages may cost Amazon Sellers less to sell under new reduced referral fees.

Amazon Sellers to Take Advantage of New Referral Fees

Following a successful trial in American markets this February, Amazon is reducing referral fees for multiple product categories in the UK and the EU. Amazon’s share of retail is huge – over £4 in every £100 spent in the UK is spent on Amazon. Only four companies beat that; Sainsbury’s, Tesco’s, Asda and Morrisons. Outside…
Are Amazon reviews as trustworthy as they should be? As fake reviews are being produced at scale, it seems like there are issues to watch for.

Amazon Review Bundling Leads to Outcry

The Amazon Which? Hunt UK consumer rights magazine Which? has turned its attention to customer reviews on Amazon and how they affect sales. We recently looked at how the retail giant is taking on counterfeit products, but reporting from multiple sources indicates that review manipulation may be just as big a problem – and some…
Can the Google Digital Garage help UK high streets with digital development?

Google to Help UK High Streets Develop Digital Channels

Google’s external training organisation, the Google Digital Garage, is returning to the UK in may to help high street retailers learn the skills they may need to evolve. Hot on the heels of recent concern for the future of the high street, they’re working with the Federation of Small Businesses (FSB) and the Department for…
The new Comparison Listing Ads (CLA) service from Google Shopping signals a potential change in PPC eCommerce advertising. What do you need to know?

New from Google Shopping: Comparison Listing Ads

Google have unveiled a new option for Google Shopping users in the CSS Program – sites offering Comparison Shopping Services in Europe. Comparison Listing Ads will allow these sites to create full product listing pages on their own website and advertise them through a second carousel on general search pages. These pages will list every…
Do you have the customer retention strategies in place to really grow?

Customer Retention Strategies that Will Boost Your Revenue

So, you’ve taken time refining your web store and reducing your customer drop-off rate. You’ve got an automatic emailer configured to catch customers who do abandon their carts. Your products are listed on Google Shopping and you have a team monitoring your feed and optimising it for best results. Your product listings have been tweaked…
The Amazon Vendor Purge has counterfeiting and profit margins at its core, but what's the bottom line for you?

The Full Story: Amazon’s “Vendor Purge”

Two weeks ago, Amazon stopped buying from its Vendors. The change was abrupt and had no warning – one day, the weekly purchase order just wasn’t there for tens of thousands of Vendors. A week later, many of these Vendors were reinstated. However, not only did some not return, but Amazon has pushed those who…

“Vendor Purge” Email

Hi, We are writing to confirm we have resumed ordering from your account following a temporary pause. We apologise for any inconvenience. We note that you are not yet enrolled in Brand Registry. We prefer to source products directly from brand owners, so enrollment in Brand Registry will be important for vendors going forward. By…
CRaP products cut down on profits even for Amazon. Don't fall down the same trap.

AmazonWatch: CRaP Product Policy Changes

Over the past week, Amazon has been addressing everything from Amazon Vendors to Fulfilment by Amazon. There seems to be a common thread, though – CRaP products. CRaP is internal Amazon jargon. It stands for Can’t Realise a Profit. CRaP products are items they recognise the demand for, but which they can’t produce a good…
A new Royal Mail study shows online retail is only growing more important to UK businesses

State of the Art in UK Retail 2019

Three quarters of all UK SMEs have a dedicated ecommerce site of their own, according to a new study conducted by the Royal Mail. But only 47% of online retailers also sell in brick-and-mortar stores. It looks clear that we’ve reached the tipping point where online sales are now more important than those through a…

New Report Recommends Higher Taxes for Online Retailers

Could higher taxes for online retailers be the solution to the woes of the British high street? Looking to the Future A new government report addresses the future of the British high street retail sector. It makes sweeping recommendations to support high street retailers against the perceived threat of online retail outlets. Among its recommendations:…
eCommerce is growing, and Google Shopping is taking a bigger share of the growing market.

Google Shopping Growing Strongly

Google Shopping ads are growing in importance for online retailers, according to major independent reporting. Merkle Inc released their quarterly Digital Marketing Report for Q4 2018. Merkle specialise in big data analysis in the digital marketing world, and their quarterly reports are eagerly awaited in the industry. Among the highlights of the latest Merkle report:…
Amazon rolls out seller facial recognition verification to crack down on seller fraud. Amazon has multiple patents on facial recognition technology.

Amazon Cracks Down on Seller Fraud

Retail Giant Looks to Improve Customer Confidence -In a bid to prevent fraudulent Amazon Sellers from setting up multiple accounts or simply registering a new Seller account once shut down, the online retail firm is adding an unusual new requirement to signup; five seconds of video from the camera on the device they’re using. The…
Amazon's growth in early 2019 isn't meeting analyst forecasts. What does this mean for you?

AmazonWatch: Slow Growth Forecasted

Months after Amazon’s market value broke the trillion-dollar barrier, immediately after a record performance for the holiday period, the firm has forecast reduced growth this quarter. Investor concerns have led to Amazon’s share price dropping by almost 5% during after-hours trading on the 31st. The price dropped from 1750 to a low of 1623.90 over…
he Price of Romance: Paid Ad campaigns built around Valentine's Day are about to go into high gear. Are you ready to compete?

Now is the Time: Valentine’s Day & Paid Ad Campaigns

With less than three weeks to go before Valentine’s Day, we’re approaching the perfect point to launch your romance-driven paid search campaign. February often sees an increase in Amazon Sponsored Ads and Google Shopping advertising budgets for just that reason – browsers are more likely than ever to convert to customers, so your potential return…

Using Google AdWords to Secure More Sales

Google’s dominance of the UK search engine landscape continues, with figures published in January indicating that the search engine currently has more than 85% of the market share. With online sales growing year on year, it’s never been clearer that UK retailers need to maximise positioning within Google’s search results, in order to drive sales.…

Are your reviews and ratings pulling their weight?

The steps you need to take to make the most of product and seller ratings on Google Shopping. Further to our recent article about the benefits of product reviews and seller ratings on Google Shopping, this time we’re taking a look at the steps you can take to make sure you reap these benefits. Online…

The Benefits of Product Reviews and Seller Ratings in PLAs & How to Implement Them

Everyone knows that reviews and ratings are critical to success in today’s online marketplace. But do you understand why? How a five-star seller rating or an excellent product review can really boost your business? You need to realise that they mean so much more than simply making you look good to the next customer that…

The Importance of a Good Mobile Content Marketing Strategy

You know the score by now. At least a hundred (or more) articles have told you—mobile is where it’s at right now. Who isn’t glued to their smartphone? They’ve overtaken laptops as the device of choice and we’re spending twice as long on them – now 65 percent of digital media time. (source:http://marketingland.com/wp-content/ml-loads/2016/04/Screen-Shot-2016-04-03-at-7.29.01-AM.png) 65% of…

Get your GTIN on!

Last year, Google made it a requirement that products from 50 of the most popular brands be listed with their unique Global Trade Item Numbers—GTINs. Now, from May 16 this year, all products that have had a GTIN assigned to them by their manufacturer will need to be listed with them. From that date, any…

What is Ad-words Quality Score and How can you improve it?

Most people are aware of quality score being attributed to keywords, which is a determining factor in ad positioning and in how much you pay per click (CPC). For keywords, quality score is ranked between 1 and 10 and you want the score as high as possible, anything over 6 is good. However, quality score…

Winner or loser in the Google sidebar change, what should you be doing now?

In our last post, we looked at the potential winners and losers as a result of Google’s latest SERP change. To follow up, once you’ve assessed how you faired, we’ve got some advice on what you should be doing next in a post-sidebar world. As side-bar ads disappeared and a fourth paid ad started appearing above the organic listings on…

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