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Cloud Seller Pro Blog

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These headphones had a great rating, but I can't hear anything; the problem with fake Amazon reviews.

Fake Amazon Reviews Continue: A Closer Look

Fake Amazon reviews. Just how big a problem are they for Amazon sellers? Earlier this month we looked at Amazon’s practice of review bundling and how it’s unfortunately allowed low-value products to benefit from reviews of high-quality equivalents. A lot of the information we used came from Which? magazine’s investigation. Which? has released a new…
Amazon Seller Central Additions, Google Offer Drop Alerts, and more

Weekly eCommerce News Round-Up: 6-12 April 2019

Welcome to the first in a new series of weekly news blogs looking at recent developments in the eCommerce world. Today: Amazon Sellers gain more control over how they add and market products Amazon Seller Central reduces referral rates across many categories Offer Drop Alerts now fully live for Google Shopping users Microsoft & Squarespace…
Many of these packages may cost Amazon Sellers less to sell under new reduced referral fees.

Amazon Sellers to Take Advantage of New Referral Fees

Following a successful trial in American markets this February, Amazon is reducing referral fees for multiple product categories in the UK and the EU. Amazon’s share of retail is huge – over £4 in every £100 spent in the UK is spent on Amazon. Only four companies beat that; Sainsbury’s, Tesco’s, Asda and Morrisons. Outside…
Are Amazon reviews as trustworthy as they should be? As fake reviews are being produced at scale, it seems like there are issues to watch for.

Amazon Review Bundling Leads to Outcry

The Amazon Which? Hunt UK consumer rights magazine Which? has turned its attention to customer reviews on Amazon and how they affect sales. We recently looked at how the retail giant is taking on counterfeit products, but reporting from multiple sources indicates that review manipulation may be just as big a problem – and some…
Can the Google Digital Garage help UK high streets with digital development?

Google to Help UK High Streets Develop Digital Channels

Google’s external training organisation, the Google Digital Garage, is returning to the UK in may to help high street retailers learn the skills they may need to evolve. Hot on the heels of recent concern for the future of the high street, they’re working with the Federation of Small Businesses (FSB) and the Department for…
The new Comparison Listing Ads (CLA) service from Google Shopping signals a potential change in PPC eCommerce advertising. What do you need to know?

New from Google Shopping: Comparison Listing Ads

Google have unveiled a new option for Google Shopping users in the CSS Program – sites offering Comparison Shopping Services in Europe. Comparison Listing Ads will allow these sites to create full product listing pages on their own website and advertise them through a second carousel on general search pages. These pages will list every…
Do you have the customer retention strategies in place to really grow?

Customer Retention Strategies that Will Boost Your Revenue

So, you’ve taken time refining your web store and reducing your customer drop-off rate. You’ve got an automatic emailer configured to catch customers who do abandon their carts. Your products are listed on Google Shopping and you have a team monitoring your feed and optimising it for best results. Your product listings have been tweaked…
The Amazon Vendor Purge has counterfeiting and profit margins at its core, but what's the bottom line for you?

The Full Story: Amazon’s “Vendor Purge”

Two weeks ago, Amazon stopped buying from its Vendors. The change was abrupt and had no warning – one day, the weekly purchase order just wasn’t there for tens of thousands of Vendors. A week later, many of these Vendors were reinstated. However, not only did some not return, but Amazon has pushed those who…

“Vendor Purge” Email

Hi, We are writing to confirm we have resumed ordering from your account following a temporary pause. We apologise for any inconvenience. We note that you are not yet enrolled in Brand Registry. We prefer to source products directly from brand owners, so enrollment in Brand Registry will be important for vendors going forward. By…
CRaP products cut down on profits even for Amazon. Don't fall down the same trap.

AmazonWatch: CRaP Product Policy Changes

Over the past week, Amazon has been addressing everything from Amazon Vendors to Fulfilment by Amazon. There seems to be a common thread, though – CRaP products. CRaP is internal Amazon jargon. It stands for Can’t Realise a Profit. CRaP products are items they recognise the demand for, but which they can’t produce a good…
A new Royal Mail study shows online retail is only growing more important to UK businesses

State of the Art in UK Retail 2019

Three quarters of all UK SMEs have a dedicated ecommerce site of their own, according to a new study conducted by the Royal Mail. But only 47% of online retailers also sell in brick-and-mortar stores. It looks clear that we’ve reached the tipping point where online sales are now more important than those through a…

New Report Recommends Higher Taxes for Online Retailers

Could higher taxes for online retailers be the solution to the woes of the British high street? Looking to the Future A new government report addresses the future of the British high street retail sector. It makes sweeping recommendations to support high street retailers against the perceived threat of online retail outlets. Among its recommendations:…
eCommerce is growing, and Google Shopping is taking a bigger share of the growing market.

Google Shopping Growing Strongly

Google Shopping ads are growing in importance for online retailers, according to major independent reporting. Merkle Inc released their quarterly Digital Marketing Report for Q4 2018. Merkle specialise in big data analysis in the digital marketing world, and their quarterly reports are eagerly awaited in the industry. Among the highlights of the latest Merkle report:…
Amazon rolls out seller facial recognition verification to crack down on seller fraud. Amazon has multiple patents on facial recognition technology.

Amazon Cracks Down on Seller Fraud

Retail Giant Looks to Improve Customer Confidence -In a bid to prevent fraudulent Amazon Sellers from setting up multiple accounts or simply registering a new Seller account once shut down, the online retail firm is adding an unusual new requirement to signup; five seconds of video from the camera on the device they’re using. The…
Amazon's growth in early 2019 isn't meeting analyst forecasts. What does this mean for you?

AmazonWatch: Slow Growth Forecasted

Months after Amazon’s market value broke the trillion-dollar barrier, immediately after a record performance for the holiday period, the firm has forecast reduced growth this quarter. Investor concerns have led to Amazon’s share price dropping by almost 5% during after-hours trading on the 31st. The price dropped from 1750 to a low of 1623.90 over…
he Price of Romance: Paid Ad campaigns built around Valentine's Day are about to go into high gear. Are you ready to compete?

Now is the Time: Valentine’s Day & Paid Ad Campaigns

With less than three weeks to go before Valentine’s Day, we’re approaching the perfect point to launch your romance-driven paid search campaign. February often sees an increase in Amazon Sponsored Ads and Google Shopping advertising budgets for just that reason – browsers are more likely than ever to convert to customers, so your potential return…

Using Google AdWords to Secure More Sales

Google’s dominance of the UK search engine landscape continues, with figures published in January indicating that the search engine currently has more than 85% of the market share. With online sales growing year on year, it’s never been clearer that UK retailers need to maximise positioning within Google’s search results, in order to drive sales.…

Are your reviews and ratings pulling their weight?

The steps you need to take to make the most of product and seller ratings on Google Shopping. Further to our recent article about the benefits of product reviews and seller ratings on Google Shopping, this time we’re taking a look at the steps you can take to make sure you reap these benefits. Online…

The Benefits of Product Reviews and Seller Ratings in PLAs & How to Implement Them

Everyone knows that reviews and ratings are critical to success in today’s online marketplace. But do you understand why? How a five-star seller rating or an excellent product review can really boost your business? You need to realise that they mean so much more than simply making you look good to the next customer that…

The Importance of a Good Mobile Content Marketing Strategy

You know the score by now. At least a hundred (or more) articles have told you—mobile is where it’s at right now. Who isn’t glued to their smartphone? They’ve overtaken laptops as the device of choice and we’re spending twice as long on them – now 65 percent of digital media time. (source:http://marketingland.com/wp-content/ml-loads/2016/04/Screen-Shot-2016-04-03-at-7.29.01-AM.png) 65% of…

Get your GTIN on!

Last year, Google made it a requirement that products from 50 of the most popular brands be listed with their unique Global Trade Item Numbers—GTINs. Now, from May 16 this year, all products that have had a GTIN assigned to them by their manufacturer will need to be listed with them. From that date, any…

What is Ad-words Quality Score and How can you improve it?

Most people are aware of quality score being attributed to keywords, which is a determining factor in ad positioning and in how much you pay per click (CPC). For keywords, quality score is ranked between 1 and 10 and you want the score as high as possible, anything over 6 is good. However, quality score…

Winner or loser in the Google sidebar change, what should you be doing now?

In our last post, we looked at the potential winners and losers as a result of Google’s latest SERP change. To follow up, once you’ve assessed how you faired, we’ve got some advice on what you should be doing next in a post-sidebar world. As side-bar ads disappeared and a fourth paid ad started appearing above the organic listings on…

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