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Just how much can customer reviews boost Google Shopping performance?

Are You Showing Customer Reviews on Your Google Shopping Ads?

Showing customer reviews on your Google Shopping listings is a proven way to increase the number of clicks from search users. It can also improve your conversion rate. Building up your ‘trust factor’ has a key part to play in eCommerce returns – and showing review ratings is a great way to do it. Hooking…
New alert shows recent issues in Amazon Sponsored Product Reporting. What do you need to know?

AmazonWatch: Issues with Amazon Sponsored Product Reporting

Amazon is in the headlines for several reasons this week, and we’ll cover some of the others soon. This story, though, affects Amazon Sponsored Product Ads. For Cloud Seller Pro, that makes it an automatic priority. Sponsored Product Reporting Inconsistencies Noted A report broke late yesterday from Jira – the leading bug tracking software –…
Carefully designed Google Shopping campaign structures will bring in high volumes of clicks for a low cost per click.

Google Shopping Campaign Structure

In the fourth and final part of our Complete Guide to Google Shopping, we take you through building your campaign, handling bid management, and how to make promotions, reviews, and more work for you. Campaign Structure Google Shopping campaigns can be extremely flexible in how you set them up, but the trade-off is that they’ll…

Optimising Product Feeds for Google Shopping

The third instalment in our Complete Guide to Google Shopping will take you through optimising your product feeds, identifying poorly-performing products, and more. Making sure Google Shopping receives your product feed with properly optimised information can be the difference between being lost in the shuffle and becoming a major player. Search Terms & Google Shopping…
Google Shopping changes how it handles GTINs and other unique product identifiers.

Changes Ahead for Google Shopping: GTINs & Accelerated Delivery

While we’re in the middle of our complete guide to Google Shopping, it’s clear that releasing it instalments was the right choice – as announcements from Google mean that an upcoming instalment would need to be changed. Not only that, but those of you who read the original version of part two might notice a…
Don't let inaccurate data prevent you from making the most out of Google Analytics referrals reports.

Get the Most Out of Analytics Referrals: Payment Gateway Verification

Your Google Analytics is one of the best tools you have for improving your eCommerce performance. Among many other things, it can: Identify which promotional campaigns are bringing in the most customers. Track the sources of visitors coming in from other routes. Pinpoint which pages cause visitors to lose interest. Identify other ‘pain points’ in…
Sell your inventory faster by setting up Google Shopping for your eCommerce site.

Setting Up Google Shopping

Last week we took a close look at Google Shopping, its history, its future, and why you should use Google Shopping to sell online. That was just the first part of our complete guide to Google Shopping. In this instalment, we’ll cover how to set up and link Google service accounts for Google Ads, Google…
Why use Google Shopping? A guide to marketing your products online.

Why Use Google Shopping?

Google doesn’t release the exact number, but is willing to tell us that over two trillion searches are made every year. That means somewhere around 5.5 billion searches per day, or about four million searches per minute. Retail ecommerce is growing steadily. It’s estimated that annual global ecommerce sales will top $4.5 trillion by 2021.…
Sainsbury's Deliveroo Partnership clashes with Amazon

Weekly eCommerce News Round-Up: 20-26 July

Internal and external disruptions and problems for major brands mark most of this week’s biggest eCommerce headlines. What might you need to know to make the right business moves in the rest of Q3 2019? Sainsburys and Amazon in Deliveroo Tug of War eBay getting into the Fulfilment Industry Google Shopping Overhaul Officially Launches Amazon…
What is the Amazon VAT Calculation Service, and how can it help you?

What is Amazon VAT Calculation Service?

Amazon Sellers in the UK and Europe are starting to receive emails about the Amazon VAT Calculation Service (VCS). This new service will be available to any Amazon Seller who expects to sell to businesses in areas using VAT to tax purchases in the next few weeks. It is also the method Amazon has chosen…
DHL Freight announces a Christmas courier surcharge to fund the training of 500 new drivers.

Weekly eCommerce News Round-Up 13-19 July 2019

Following Prime Day at the beginning of the week, many businesses are announcing their preparations for the future. Our top headlines include: DHL Prepare for Christmas with Courier Surcharge Facebook Promises to Make Libra Acceptable to Regulators Dr Martens Joins AR App Community Asos Restructure Amid profit Warningsd Ex-Google Worker Creates ‘Whistleblower Non-Profit’ DHL Prepare…
Amazon is the centre of a new EU antitrust probe.

AmazonWatch: New EU Probe Launched

The European Commission launched a formal investigation into Amazon today. Its focus is on how Amazon interacts with Amazon Sellers. The antitrust proceedings are being headed by Margrethe Vestager, the European Commissioner for Competition. Vestager has been responsible for a string of major decisions against big companies, including the biggest tax fine in history –…
What is remarketing? It's a fundamental building block of modern digital marketing.

What is Remarketing?

Remarketing services allow you to reach out to ‘almost’ customers. These include: People who visited your site, checked several pages, but didn’t buy. People who went as far as adding products to their cart, but didn’t check out. People who used a free trial of your service or sent off for a free sample but…
The Asos virtual catwalk brings a fashion show to your smartphone.

Weekly eCommerce News Round-Up: 6-12 July 2019

It’s a week of technological innovation, connectivity, and potential legislation in eCommerce. Our top stories of the week: Asos Introduces Virtual Catwalk New Report from BigCommerce Shows Why Cart Abandonment is High Royal Mail Adopting Electric Vans in Scale Size? Brings the High Street’s Big Advantage to eCommerce Will the “Amazon Tax” Launch Next Year?…
ID: A laptop displaying the Cloud Seller Pro site with Google Premier Partner badge on the centre of the screen.

Cloud Seller Pro Achieves Google Premier Partnership

Newly Launched Cloud Seller Pro Service Earns Google’s Top Recognition Cloud Seller Pro, the Lancaster-based eCommerce marketing brand, is now listed as a Google Premier Partner. This level of Google Partnership is reached only through sustained achievement – Premier Partners must be successful and have a high level of knowledge throughout their teams, which Cloud…
Are Marks & Spencer setting a template for global eCommerce expansion?

Weekly eCommerce News Round-Up: 29 Jun – 5 Jul

Amazon continues to grab headlines this week in the run-up to Prime Day, but not all of them are good. Elsewhere, Marks & Spencer and Sports Direct both make the news. Is Sports Direct Fit for the Future? Marks & Spencer Pushing Internationally with eCommerce Business Prime is Coming to the UK Amazon’s Deliveroo Investment…

Weekly eCommerce News Round-Up: 22-28 June 2019

This week sees major retail drama around the Prime Day date, as well as big plans from Instagram, Shopify, and Asos. We’ll be looking at: Asos Pushes Sustainability Fulfilled by Shopify? New Fulfilment Network Launched Instagram’s Retail Roadmap Laid Out Amazon Prime Day and eBay’s ‘Crash Sale’ Amazon Air Hits 70 Jets Asos Pushes Sustainability…
Is a stand in the Amazon Shopping 'Mall' right for your business?

Virtual Shop Space: The Amazon Shopping ‘Mall’

They say history is full of cycles. Retail history certainly is. Back in the 1990s, there was much debate about whether a store should stay on the high street or move to a shopping centre out of town. Both options had their benefits; the high streets were established and saw hundreds of visitors every day.…
The new StyleSnap App from Amazon makes image search fashion shopping simple.

Weekly eCommerce News Round-Up: 1-7 June 2019

This week, the biggest eCommerce news is all underlining trends for the future – so be prepared, both as a retailer and as an online customer. In our news roundup this week: Amazon Dominate Google in UK Shopping Inspiration StyleSnap Goes Live on Amazon App Prime Air Drone Officially Places Amazon in Drone Delivery Race…
Why does your business need an Amazon consultant?

Why Use an Amazon Consultant?

Boost sales, reduce ad spend – whatever your goal, an Amazon consultant may be the smarter way to achieve it. So how do you choose? Getting a strong return from your Amazon Seller account takes both time and skill. Amazon consultants already have the skill. Not only that, but their time isn’t time you would…
Amazon Business Lands Major Public Sector Deal

Weekly eCommerce News Round-Up: 25-31 May 2019

In the news this week: Amazon Echo Show 5 May Change the Game Amazon Cuts Back Further on Smaller Vendors £400 Million Public Sector Deal with Amazon Launches Uber Gets into Drone Delivery Game IKEA’s New Virtual Reality App Set for Launch Amazon Echo Show 5 May Change the Game Another incarnation of Amazon Echo…

Cloud Seller Pro Now a Google Technical Partner

Cloud Seller Pro were awarded Google Technical Partner status within a week of their invitation to the Google Partners EMEA Growth Summit in London. These summits are part assessment, part opportunity to learn, and invitations are available only to businesses which have caught Google’s eye. During the summit, Cloud Seller Pro’s Head of Operations, Simon…
Ford Investigates delivery robots, eBay & PayPal prepare for the end of divorce agreement, and more

Weekly eCommerce News Round-Up: 18-24 May 2019

This week, the stories we’re looking at include: PayPal Lays Plans for Expansion Once eBay Divorce is Over eBay Managed Payments Increases Fees Royal Mail Brings Back Second Daily Delivery Louis Vuitton Uses Blockchain to Fight Counterfeiting Ford’s Plans for “Last 50 Feet” Delivery Automation PayPal Lays Plans for Expansion Once eBay Divorce is Over…

Cloud Seller Pro Visits Google Academy London

The Google Partners Growth Summit is on in London, and Cloud Seller Pro is in attendance! It’s a big honour to be invited to the summit. Not only that, it’s an incredible opportunity for learning. The Academy itself is decorated in Google’s trademark whimsical style, as you can see – but the atmosphere is amazing.…
Amazon Magento Storefront Launches, Zavvi Blunders & More

Weekly eCommerce News Round-Up – 11-17 May 2019

The big headlines in eCommerce this week include: Magento Launches Magento Commerce Branded Stores for Amazon eBay Push Marketing Initiative ‘Offers to Baskets’, Coming This Year New Google Grow My Store Tool Zavvi Accidentally Invites Thousands of ‘Winners’ to Champions League Final Is eBay About to Launch a Cryptocurrency? Amazon Set to Invest in Deliveroo…
Buying directly through Google apps will become more common as Google Shopping expands.

Google Shopping Expands with Major Announcements

Google has made a series of major announcements about Google Shopping lately. All of them seem designed to create a stronger experience with more options for businesses to reach their markets as Google Shopping expands. Soon, your Shopping feed will be able to run ads on YouTube and Google Discover. Both Product and Showcase Shopping…
Over 100 Amazon Sellers were hacked in 2018, losing sales revenue and more. What can you do to protect yourself?

AmazonWatch: Hacking Fraud Revealed

Between May and October last year, around 100 Amazon sellers lost money due to a widespread hacking operation. The news broke late last week when Bloomberg reported on a document filed with UK courts last November. The filing has only just been made public. Inside the Amazon Hack Beginning on May 16th, 2018, hackers diverted…
New Amazon shipping regions surcharges make sure remote UK residents get their orders.

Weekly eCommerce News Round-Up: 4-10 May 2019

In the news this week: Etsy prepares push to compete with bigger marketplaces YouTube to introduce shoppable videos Amazon UK introduces ‘Shipping Region Surcharges’ Hasbro & eBay confirm compensation for Magic mess-up eBay UK reaches 25 million visitors per month eBay moves into UK high streets Etsy Prepares Push to Compete with Larger Marketplaces Etsy’s…
The Facebook group of social media apps push in-app marketplaces

Weekly eCommerce News Round-Up: 27 April – 3 May 2019

Zalando Customer Reach Skyrockets Over Q1 2019 Facebook Group Pushes to Compete with Amazon on Sales Amazon Set Up New UK Fulfilment Centre DPD Goes Environmentally Conscious with eBike Delivery Argos AR App: The Shape of Things to Come Zalando Customer Reach Skyrockets Over Q1 Many customers hadn’t heard of German fashion marketplace Zalando until…

Weekly eCommerce News Round-Up: 20-26 April 2019

BuzzFeed News Publishes Major Amazon Scammer Investigation After the revelations from Which? magazine and the BBC, the latest investigative reporters to unveil more about the seamier side of Amazon scammers are at BuzzFeed News. What’s in this report that wasn’t in the others? More of the scammers’ point of view. BuzzFeed has researched the shadow…
Is blockchain best for business?

Why Your Business Might Want to Keep an Eye on Blockchain

For many people, ‘blockchain’ is just another cryptocurrency word like ‘Bitcoin’, ‘hodlgang’, and the rest. But blockchain is potentially a lot more than the technology behind Bitcoin. So, what could it mean for your business? What is Blockchain? The basics of blockchain technology: it’s a piece of software which encrypts the history of that software’s…
Amazon's Own Brands are receiving less of a marketing push. But why?

Weekly eCommerce News Round-Up: 13-19 April 2019

Today in the round-up: Amazon Cuts Promotion for Own Brands Changes in ‘Refund Culture’; PayPal Change Terms In-App Shopping Comes to Instagram Probe into Online Reviews Google Launches ‘Cloud for Retail’ Amazon Out of China Own Brand Promotion Reduced on Amazon Amazon Basics. Amazon Essentials. Amazon Fresh. Wickedly Prime. Amazon Elements. Believe it or not,…
These headphones had a great rating, but I can't hear anything; the problem with fake Amazon reviews.

Fake Amazon Reviews Continue: A Closer Look

Fake Amazon reviews. Just how big a problem are they for Amazon sellers? Earlier this month we looked at Amazon’s practice of review bundling and how it’s unfortunately allowed low-value products to benefit from reviews of high-quality equivalents. A lot of the information we used came from Which? magazine’s investigation. Which? has released a new…
Amazon Seller Central Additions, Google Offer Drop Alerts, and more

Weekly eCommerce News Round-Up: 6-12 April 2019

Welcome to the first in a new series of weekly news blogs looking at recent developments in the eCommerce world. Today: Amazon Sellers gain more control over how they add and market products Amazon Seller Central reduces referral rates across many categories Offer Drop Alerts now fully live for Google Shopping users Microsoft & Squarespace…
Many of these packages may cost Amazon Sellers less to sell under new reduced referral fees.

Amazon Sellers to Take Advantage of New Referral Fees

Following a successful trial in American markets this February, Amazon is reducing referral fees for multiple product categories in the UK and the EU. Amazon’s share of retail is huge – over £4 in every £100 spent in the UK is spent on Amazon. Only four companies beat that; Sainsbury’s, Tesco’s, Asda and Morrisons. Outside…
Are Amazon reviews as trustworthy as they should be? As fake reviews are being produced at scale, it seems like there are issues to watch for.

Amazon Review Bundling Leads to Outcry

The Amazon Which? Hunt UK consumer rights magazine Which? has turned its attention to customer reviews on Amazon and how they affect sales. We recently looked at how the retail giant is taking on counterfeit products, but reporting from multiple sources indicates that review manipulation may be just as big a problem – and some…
Can the Google Digital Garage help UK high streets with digital development?

Google to Help UK High Streets Develop Digital Channels

Google’s external training organisation, the Google Digital Garage, is returning to the UK in may to help high street retailers learn the skills they may need to evolve. Hot on the heels of recent concern for the future of the high street, they’re working with the Federation of Small Businesses (FSB) and the Department for…
The new Comparison Listing Ads (CLA) service from Google Shopping signals a potential change in PPC eCommerce advertising. What do you need to know?

New from Google Shopping: Comparison Listing Ads

Google have unveiled a new option for Google Shopping users in the CSS Program – sites offering Comparison Shopping Services in Europe. Comparison Listing Ads will allow these sites to create full product listing pages on their own website and advertise them through a second carousel on general search pages. These pages will list every…
Do you have the customer retention strategies in place to really grow?

Customer Retention Strategies that Will Boost Your Revenue

So, you’ve taken time refining your web store and reducing your customer drop-off rate. You’ve got an automatic emailer configured to catch customers who do abandon their carts. Your products are listed on Google Shopping and you have a team monitoring your feed and optimising it for best results. Your product listings have been tweaked…

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Getting started is easy...

01524 230 251

info@cloudsellerpro.com

Cloud Seller Pro
Telephone House
Fenton Street
Lancaster
LA1 1AB

© 2019 Cloud Seller Pro Ltd

Getting started is easy...

01524 230 251

info@cloudsellerpro.com

Cloud Seller Pro
Telephone House
Fenton Street
Lancaster
LA1 1AB

© 2019 Cloud Seller Pro Ltd