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Cloud Seller Pro Blog

For news, views and more on Cloud Seller Pro.

Using Google AdWords to Secure More Sales

Google’s dominance of the UK search engine landscape continues, with figures published in January indicating that the search engine currently has more than 85% of the market share. With online sales growing year on year, it’s never been clearer that UK retailers need to maximise positioning within Google’s search results, in order to drive sales.…

Are your reviews and ratings pulling their weight?

The steps you need to take to make the most of product and seller ratings on Google Shopping. Further to our recent article about the benefits of product reviews and seller ratings on Google Shopping, this time we’re taking a look at the steps you can take to make sure you reap these benefits. Online…

The Benefits of Product Reviews and Seller Ratings in PLAs & How to Implement Them

Everyone knows that reviews and ratings are critical to success in today’s online marketplace. But do you understand why? How a five-star seller rating or an excellent product review can really boost your business? You need to realise that they mean so much more than simply making you look good to the next customer that…

The Importance of a Good Mobile Content Marketing Strategy

You know the score by now. At least a hundred (or more) articles have told you—mobile is where it’s at right now. Who isn’t glued to their smartphone? They’ve overtaken laptops as the device of choice and we’re spending twice as long on them – now 65 percent of digital media time. (source:http://marketingland.com/wp-content/ml-loads/2016/04/Screen-Shot-2016-04-03-at-7.29.01-AM.png) 65% of…

Get your GTIN on!

Last year, Google made it a requirement that products from 50 of the most popular brands be listed with their unique Global Trade Item Numbers—GTINs. Now, from May 16 this year, all products that have had a GTIN assigned to them by their manufacturer will need to be listed with them. From that date, any…

What is Ad-words Quality Score and How can you improve it?

Most people are aware of quality score being attributed to keywords, which is a determining factor in ad positioning and in how much you pay per click (CPC). For keywords, quality score is ranked between 1 and 10 and you want the score as high as possible, anything over 6 is good. However, quality score…

Winner or loser in the Google sidebar change, what should you be doing now?

In our last post, we looked at the potential winners and losers as a result of Google’s latest SERP change. To follow up, once you’ve assessed how you faired, we’ve got some advice on what you should be doing next in a post-sidebar world. As side-bar ads disappeared and a fourth paid ad started appearing above the organic listings on…