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Archive for January 2017

Using Google AdWords to Secure More Sales

Google’s dominance of the UK search engine landscape continues, with figures published in January indicating that the search engine currently has more than 85% of the market share. With online sales growing year on year, it’s never been clearer that UK retailers need to maximise positioning within Google’s search results, in order to drive sales.…

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Are your reviews and ratings pulling their weight?

The steps you need to take to make the most of product and seller ratings on Google Shopping. Further to our recent article about the benefits of product reviews and seller ratings on Google Shopping, this time we’re taking a look at the steps you can take to make sure you reap these benefits. Online…

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The Importance of a Good Mobile Content Marketing Strategy

You know the score by now. At least a hundred (or more) articles have told you—mobile is where it’s at right now. Who isn’t glued to their smartphone? They’ve overtaken laptops as the device of choice and we’re spending twice as long on them – now 65 percent of digital media time. (source: 65% of…

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